SHS Handling Solutions
Rebrand of SHS Handling Solutions, a leading provider of materials handling and workplace safety products. This signals a fresh chapter in SHS’ journey as it continues to set the standard for innovation and customer service in the industry.
Brand Strategy / Brand Identity / Messaging Architecture / Visual Language Creation / Website Design / Animation / Merchandise
SHS Handling Solutions, a leading provider of materials handling and workplace safety products, has launched a new brand identity, visual language, and messaging architecture, signalling a fresh chapter in their journey as they continue to set the standard for innovation and customer service in the industry.
The new brand identity reinforces SHS Handling Solutions’ commitment to quality, safety, and customer-centric solutions. The new logo and visual elements capture the essence of the company’s dynamic approach and dedication to excellence, whilst maintaining the reliability and trust that SHS Handling Solutions has built over the years.
SUN reshaped the visual language and the reimagined colour palette and bold typography breathe new life into the brand, creating a cohesive and engaging presence across all digital and physical platforms. This visual overhaul is designed to resonate with SHS Handling Solutions’ diverse customer base, ensuring that the brand continues to lead the way in a competitive market.
Accompanying the visual transformation is a new messaging strategy that places the customer at the heart of SHS Handling Solutions’ narrative. The new messaging is clear, concise, and focused on the company’s core values of innovation, efficiency, and reliability. It highlights SHS Handling Solutions’ expertise in delivering solutions that meet the evolving needs of businesses across various sectors.
Yarl Dunn, SHS Managing Director said:
“The rebranding project with Studio Up North has been an incredibly positive experience. Our new identity not only reflects who we are today but also where we are headed. We’re excited to present a brand that truly embodies our mission to provide innovative handling solutions that make workplaces safer and more efficient."
The rebrand marks a significant evolution for SHS Handling Solutions, reinforcing its position as a leader in the materials handling sector. With its new identity, the company is poised to continue its growth and expand its reach, offering unparalleled service and support to its clients.
