Fitzroy of London
Rebrand and repositioning of Fitzroy of London, a world class designer and manufacturer of inclusive bathrooms, creating spaces and products for some of the world’s most prestigious properties across the globe.
Brand Strategy / Brand Identity / Messaging Architecture / Visual Language Creation / Website Design / Animation / Product Guide
Fitzroy of London is a world class designer and manufacturer of inclusive bathrooms, creating spaces and products for some of the world’s most prestigious properties across the globe.
As part of the vision to become the leading provider of washroom products in the UK, the company commissioned a full rebrand to highlight empowerment, self-expression and joy, and to define Fitzroy of London’s unique position in the bathroom sector.
Formerly known as NYMAS Group, Fitzroy of London holds over two decades of experience and expertise in the accessible bathroom and washroom industry. Taking its name from the rich cultural history and creative spirit of Fitzrovia, the company continues the area’s tradition of bohemianism with its classic and contemporary designs.
By focusing on the emotional appeal of the products, Fitzroy of London aims to win a lasting place in customers’ minds, offering the ‘Freedom to Create’ innovative, inspiring spaces without compromising inclusivity.
