APA Awards
Branding the largest conference within the accounts payable industry, celebrating the best and brightest in the industry at the annual APA Awards.
Brand Identity / Film and Animation / Visual Language Creation / Awards Collateral
The largest conference within the accounts payable industry takes place every year in the Midlands, with 100’s of accounts payable professionals convening for a full day of panels and workshops, followed by a celebration of the best and brightest in the industry at the annual APA Awards.
As well as welcoming some of the best industry experts and personalities to speak and present, delegates have the opportunity to network and collaborate with a community of accounts payable professionals at the National Motorcycle Museum in Solihull.
Each year the Accounts Payable Association celebrates the success of individuals and teams by hosting the prestigious APA Awards ceremony. The awards provide an opportunity for the industry to recognise the hard-working professionals who have made an impact on their organisation, the sector or those who achieved personal success over the past 12 months.
Looking to build on the success of previous years’ awards and take the profile of the event to a higher and more prestigious level, the Accounts Payable Association tasked SUN with creating a bold new identity and visual language, which would communicate the kudos of what is rapidly becoming the most important event in the accounts payable social calendar.
Creating an icon from the distinctive silhouette of the actual award, SUN carried the impactful identity across all collateral and merchandise for the event. In addition, a high-octane, attention-grabbing video was created for the launch of the presentation ceremony.
Jamie Radford, Accounts Payable Association CEO commented: “Our association has not only grown in numbers but also in influence and impact. We're now proudly representing the profession on a global scale, making waves in the finance landscape.
Our conference and awards gala dinner were a true highlight, bringing together finance professionals from around the world. The energy, knowledge sharing, and camaraderie were simply outstanding. We've set a new standard for excellence in the industry.”
For an industry whose hard-work, grit and determination is often overlooked, the icon and supporting identity serves to shine a light on the passion, progression, and professionalism that is highlighted each year at the APA event.
